The second day of BIRN’s Summer School of Investigative Reporting in Mlini, Croatia on Tuesday started with a session on investigations at the Scandinavian Broadcast Service.
Journalists with the Swedish public broadcaster, Maria Georgieva and Ali Fegan, shared details about a TV programme focusing on investigative journalism called Mission Investigate and how they create the story from start to finish.
Georgieva said that when forming the idea “it is all about asking the right questions in the beginning”.
The Scandinavian team broadcasts around 35 investigations each year. They said they receive “30,000-40,000 emails with tips and ideas” each year, of which almost all are processed by the team.
“We are still one of the few PBS services that have a landline which you can call,” Fegan said.
Fegan and Georgieva shared details on the story selection process, how to “bulletproof” the idea, and how to make sure that the story is completed.
“Most of the stories we do are reporter-driven, which means that they first of all have to have a ‘spark’ for the story. Then we have the demand of the audience, and the rest is what we as a group decide deserves to be investigated,” Fegan added.
Lead trainer Blake Morrison, investigative projects editor with Reuters in New York, continued the day with a session on generating story ideas and how to investigate specific topics and areas.
As Morrsion said that “generating ideas is the hardest”, before explaining his process of finding a good story, sharing tips and tricks from his fruitful career.
“Consider how to integrate these tips into your work schedule,” he said, adding that one of the most important steps is to gain an editor’s support in writing the story, but also their encouragement to help you succeed with the story.
“You need to be your best advocate by developing greater expertise in your beat and by changing your line of sight to look for bigger, more impactful stories. This will make you indispensable,” Morrison added.
Professor in data journalism at Columbia University Journalism School, Jonathan Soma, gave a workshop on how to navigate the challenges of using artificial intelligence (AI) tools in journalism. Soma warned many AI tools had what he called “a three percent hallucination rate” whereby they make up or construct a certain amount of content, even when working with predetermined text or documents.
Soma’s session also looked at large language models, or LLMs. He said they “are flawed at everything they do, and it’s only by a strange, strange accident that we find them to be useful.”
Soma emphasised that AI tools can and should be used, “but only for error-resilient tasks.”
Georgieva and Fegan ended the day by sharing their personal experiences in running months-long cross-border investigations, sharing tips and tricks on how to approach such a task.